Let me Spot that for you.

#LMSTFY

Spot is a start-up in the cryptocurrency space, with a unique focus on meme tokens and AI-informed, personalised crypto recommendations based on user preferences/interests, previous behaviour, and market sentiment. Putting emphasis on memes as part of the brand—both to appeal to the specific audience they have in mind, and in defiance of standard financial institutions -, the goal of Spot is to be witty but direct in both messaging and UX. What, why, and how: meme (coins) edition.

The use of vibrant colours together with the early 2000s retro-style gave a distinct familiarity and let the brand standout in the see of corporate look and feels,

and gave room for a friendliness and openness that is usually ignored by banks. It’s a breath of fresh, confident, quirky air.

The founders initially wanted a standard crypto/banking website, but it didn't capture their brand's true personality. I whipped up some initial ideas to spark deeper conversations about their product vision. This led to creating wireframes, user journeys, etc. helping map out the platform's features and user experience from the ground up.; a quirky-but-still-corporate brand identity.

And a lot of rejections and iterations.

Playing around with campaign launch ideas and materials, from bright stickers that play with familiar icons and emojis to grab attention, to spoofing familiar (public domain) works, more specific activations triggered by consumers to leave imprints, to subtle but community-building merchandise: