18 years of cross-sector international experience, from games to fintech, advertising, hospitality, and development in Europe, Asia-Pacific, and the Middle East. I've created brand identities and systems, experience and visual design, campaigns, and communications strategies for LEGO, Mazda, the World Wide Web Foundation, and more. I helped launch fintech apps for savedroid and the Central Bank of Jordan, and led Crytek's design team, working on games including (but not limited to!) CRYENGINE, Warface, Crysis 2 and 3, Ryse: Son of Rome, The Collectables, Hunt: Showdown, Arena of Fate. I’ve worked on freelance projects for diverse clients such as GIZ, USAID, UNDP, Manpower Group, Continental, Jagex, Riot Games – to name a few. 

(And if you want to go back further,) I have roots in advertising with Ogilvy & Mather and Gruppe für Gestaltung, handling accounts such as Transparency International, ZMG, Radeberger, Schöfferhofer, Ferrero, Siemens, Deutsche Bank, and more. And waaay back, I also designed and curated PR in-house for The Peninsula Hotels, a 5-star international chain.

I thrive in the intersection of brand, experience design, and creative direction. Baking enthusiast, amateur potter, and I have a cat! :)